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Home

Solutions

Teams

Built for your whole team.

Growth Marketers

Marketing Analysts

Data Analysts

Industries

Trusted by all verticals.

Platform

Learn more about INCRMNTAL's Measurement Platform for Advertisers.

Integrations

Seamlessly connect your marketing and sales data with our integration partners.

Use Cases

Many Possibilities. One Platform.

The Always-on Incrementality Platform

Pricing

Resources

Company

About Us

Let us tell you a little bit about ourselves.

Careers

Discover what it's like to be a part of the INCRMNTAL team.

Contact

Get in touch with the Incrmntal team.

FAQ

Creating a Synthetic Ground Truth

to Measure Marketing Performance

If Coca Cola cut their $4bn marketing spend to $0. Would their sales also go down to 0 ?
Ground truth experiments to measure incrementality are BS.

We wrote about our research and model development in this eBook

Creating a Synthetic Ground Truth to Measure Marketing Performance
(When the ground isn't flat)

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FAQ

What is the difference between attribution and incrementality?What is Media Mix Modelling?Can incrementality measure influencer marketing?How granular is incrementality measurement ?