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The INCRMNTAL customer testimonials page
INCRMNTAL’s Explorer takes all the guesswork out of marketing measurement and saves us considerable time in evaluating the success of our marketing activities, as it does the work for us. As a result of using Explorer, we’ve been able to operationalize the true incremental value of our global campaigns. The dashboard enables us to see precisely where our spend is generating revenue for the business and where it’s not, so we can optimize our budget to the greatest effect.
Pau Sicilia, User Acquisition Manager, Binance
INCRMNTAL enabled us to move beyond last touch attribution and truly understand which channels drive incremental value for our business. Unlike traditional geo based incrementality tests, which were time intensive and offered limited insights, INCRMNTAL provides weekly optimization opportunities, campaign level insights and clear visibility into the incremental impact of our media spend and channel distribution.
Ara Salbashian, Head of Digital Marketing at Freenow by Lyft
With INCRMNTAL, we have improved our ability to measure the effectiveness and efficiency of our marketing channels as well as non-paid promotions, helping us understand what channel drives incremental revenue. These insights allowed us to fine-tune our strategy, optimize performance, and ensure every marketing dollar is invested where it matters most for future growth.
David Pool, Director of Acquisition (DTC), Funko!
INCRMNTAL has provided us with valuable visibility into our iOS activities and influencer collaborations, helping us to refine our marketing strategy using data-driven insights. We look forward to continuing to build on this momentum with more powerful insights and further campaign optimizations
Radek Janhuba, Lead Growth Data Analyst, Rovio
Historically, measuring the impact of our streaming TV efforts has been challenging. With INCRMNTAL, we now have a clearer view of the value our Roku campaigns deliver, giving us the confidence to scale them.
Nathan Johnson, UA Growth Lead, Acorns
Measuring incrementality has always been important for us, as incrementality measures the true value of our marketing activities. INCRMNTAL got it right. The INCRMNTAL platform allows us to measure the actual value of our campaigns, while taking seasonality into consideration in every measurement. INCRMNTAL also allows us to measure and understand cross channel influence across all of our activities, including TV, influencers, and more.
Makoto Rheault-Kihara, Head of User Acquisition, Hopper
INCRMNTAL has been an instrumental platform for us at PLAION, enabling a new level of measurement for our paid marketing across our leading console and PC titles—something that was not possible before. Their platform provides clear, data-driven insights that reveal what truly drives performance, empowering us to optimize our spend with confidence. With INCRMNTAL, we’ve gained valuable visibility into our performance from the pre-launch stages through to full scale, allowing us to identify which marketing activities, channels, and geos genuinely moved the needle and ensuring every investment delivers a strong ROAS.
David H. Azria, Digital Marketing Director, PLAION
Our brand is so strong that you can probably not find a single individual in most of Western Europe that wouldn’t recognize the logo. And while this is great on the one hand, this often makes marketing measurement and the assessment of new campaign strategies extremely difficult. INCRMNTAL’s granular measurement allows us to understand the value of new strategies and activities in various media formats such as TV, for us to make informed marketing decisions, and smart allocation of our resources.
Marc Castañé, Director Performance Marketing, AutoScout24
INCRMNTAL’s platform made my day easier, as it drives actionable insights directly to my inbox, while I still find it easy to see my overall channel contribution to the market, as well as measure any marketing change I’ve implemented in order to continuously improve the overall performance of our games. INCRMNTAL saves us time, and provides us with the insights we need.
Mikko Kirmanen, Director of Growth, Fingersoft
INCRMNTAL has been a game-changer for us, helping us identify incremental channels and resolve the challenges of click-based attribution. This groundbreaking innovation has revolutionized incrementality measurement, providing a ready-to-use, live solution that eliminates the need for costly and time-consuming experiments. It’s enabled us to scale some channels by up to 5x with confidence in their true contribution.
Timothée Basquin, CMO, KLAR
Brand campaigns never got the right amount of credit, as attribution was skewing the picture. Using INCRMNTAL we were finally able to understand the true value of brand campaigns, allowing us to shift budgets in the right direction and increase our overall ROAS by 52%.”
Said Salles, Chief Growth Officer, Pipa Studios
Our partnership with INCRMNTAL is highly valuable to us, and we have been working closely together for a long time. Their AI-driven platform provides us and our clients with an advanced solution for impact modeling and marketing campaign management.
Comparable incremental Cost-per-X metrics across online and offline activities offer real advantages. Thanks to the flexibility of the model, we see additional benefits for operational teams, enabling them to quickly and directly unlock new efficiencies and implement optimizations.
Torsten Köhler, Director Media Specialists, pilot
INCRMNTAL helped Zedge gain a clear understanding of the true value of our paid channels, allowing us to analyze campaign performance and make data-driven marketing decisions. With INCRMNTAL Explorer and Analyst Mode, we can strategically evaluate the incremental contribution of each source - and now, at the campaign level. These insights empower us to refine our marketing strategies and drive more efficient outcomes.