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A Collection of Thought Pieces, Articles, Roundtables, and White Papers We Wrote About Incrementality

2026 Predictions
Blog
by Maor Sadra Updated Dec 10, 2025

2026 Predictions and Premonitions

The changes coming to an adtech industry near you

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Whitepapers
Updated Aug 31, 2025

CTV Incrementality Report

Discover why Connected TV is outperforming YouTube and Linear, with real incrementality data from $2B in ad spend. Smarter spend. Measurable results. Scalable success.

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Case Studies
Updated Nov 24, 2025

FreeNow Case Study

Learn how Freenow by lyft uses INCRMNTAL

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