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Featured Resources
A Collection of Thought Pieces, Articles, Roundtables, and White Papers We Wrote About Incrementality
Case Studies
Updated Sep 16, 2025
Freenow by lyft
Learn how Freenow by lyft uses INCRMNTAL
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Blog
by Maor Sadra Updated Sep 2, 2025
LLM Advertising
The inevitability of LLM Ads: Perplexity Ads, ChatGPT Ads, Claude Ads
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Whitepapers
Updated Aug 31, 2025
CTV Incrementality Report
Discover why Connected TV is outperforming YouTube and Linear, with real incrementality data from $2B in ad spend. Smarter spend. Measurable results. Scalable success.
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