Podcasts

The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.

Updated Oct 13, 2026

Shopify Customers, meet incrementality

Connect Shopify to INCRMNTAL and measure the incremental impact of your campaigns using Sales or Sessions as your KPI.

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introducing incrmntal
Updated Oct 13, 2026

Meet AURORA: The First AI Growth Analyst

Meet AURORA, INCRMNTAL’s conversational AI growth analyst. Built on causal incrementality data, it helps marketers find where to scale, where to cut, and how to improve performance.

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Updated Sep 10, 2026

Paramount Ads Manager Measurement Partner

Running your ads across premium streaming programming is more accessible than ever.

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Updated Aug 30, 2026

Saturation Curves and Marginal Results

Saturated isn't sold out. It's what the next conversion costs.

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Articles
Updated Aug 6, 2026

When Scaling is Just Wasting Budget Faster

Your next conversion costs more than your last.

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Updated Jul 1, 2026

THE BALLOON EFFECT

Why doubling your budget never doubles your results

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