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Podcasts
The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated Dec 17, 2025
Paid Partnerships on Instagram: How to Measure Incrementality, Not Just Engagement
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Updated Dec 14, 2025
Fake CTV, Real Fraud
CTV works but fraud thrives attribution rewards deception over impact
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Updated Dec 9, 2025
Bing, the Unsung Hero
Bing drives surprising incremental lift, despite tiny budget allocation.
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by Maor Sadra Updated Dec 10, 2025
2026 Predictions and Premonitions
The changes coming to an adtech industry near you
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Updated Dec 2, 2025
2025 Predictions Retrospective
Turns out we still read the industry like a book.
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by Maor Sadra Updated Nov 25, 2025
The Next Evolution of INCRMNTAL
Built-in AI assistant guides users through setup, best practices, and optimization workflows.
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