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by Maor Sadra Updated Aug 26, 2025
Diversification Is Key to Gaming Industry Marketing
How many channels should you be marketing with?
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by Maor Sadra Updated May 21, 2025
Measurement Orchestration: How Marketers can make Attribution, Incrementality and MMM play nicely together (with help from the industry experts)
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Updated Aug 21, 2025
MDM: Surfing in a squall
The deprecation of the IDFA, deterministic app install attribution, what the future of mobile looks like without the IDFA.
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Updated Aug 21, 2025
MDM: Future of Attribution
A special MDM interview between Eric Seufert, Maor Sadra, and Peter Hamilton (former CEO @ TUNE)
PlayUpdated Aug 21, 2025
MDM: Fingerprints & bad incentives
Probabilistic attribution for mobile advertising and why bad incentives prevent advertisers from rejecting it.
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