Cross Platform Marketer

Cross-Platform Marketing should be the go-to strategy for all brands. TV, Influencers, OOH, In-Game, and of course, Digital

Synthetic Ground Truth

If Coca Cola cut their $4bn marketing spend to $0. Would their sales also go down to 0 ?

Advancing Marketing Measurement

Digital Advertising grew from $0 to $400,000,000,000 in less than 25 years.

Continuous Incrementality Measurement

Why Incrementality Now? Background to tracking, attribution, and changes in regulations around privacy made by Apple and Google.

Measurement In A Post Identifier World

Go through the History of Identifiers: UDID, IMEI, AdTruth ID, Mac Address, Android ID, IDFA. Identifiers changed through the short history.

FinTech Panel