Case Studies

We are proud to work with some the leading companies across several industries. See how INCRMNTAL helps clients unlock value. 

incrementality in marketing
by Maor Sadra Updated Sep 30, 2025

What is Incrementality? And How Do We Measure it in 2025?

Measuring incrementality is possible without experiments, or user level data. True incrementality measures value

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Articles
by Maor Sadra Updated Aug 24, 2025

Mobile App Marketing

In average, people have about 80 apps installed on their mobile devices

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Articles
Updated Aug 25, 2025

Cross Platform Marketer

Cross-Platform Marketing should be the go-to strategy for all brands. TV, Influencers, OOH, In-Game, and of course, Digital

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Updated Aug 24, 2025

Synthetic Ground Truth

If Coca Cola cut their $4bn marketing spend to $0. Would their sales also go down to 0 ?

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Updated Aug 25, 2025

Advancing Marketing Measurement

Digital Advertising grew from $0 to $400,000,000,000 in less than 25 years.

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Updated Aug 25, 2025

Continuous Incrementality Measurement

Why Incrementality Now? Background to tracking, attribution, and changes in regulations around privacy made by Apple and Google.

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