Mobile attribution data should be taken with a grain of salt

Exploring the Multiverse: Natalia Vasilyeva

Natalia Vasilyeva from Anzu.io joins us explore a universe where AAA games adopt the freemium model that has proven to be so successful in the (mobile) gaming industry.

Exploring the Multiverse: Matej Lancaric

Matej Lancaric joins us again, this time we delve into the intriguing topic of AI's emergence in creative production, and it's possible implications on employment.

Introducing our new brand

What are the Most Popular Advertising Channels?

Several weeks ago, we shared an analysis...

What is the Incrementality of Google?

While we by no means claim to represent...