Case Studies

We are proud to work with some the leading companies across several industries. See how INCRMNTAL helps clients unlock value. 

by Maor Sadra Updated Nov 25, 2025

The Next Evolution of INCRMNTAL

Built-in AI assistant guides users through setup, best practices, and optimization workflows.

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Updated Nov 25, 2025

How to Measure Marketing Effectiveness: Proven Methods to Track Campaign Impact

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Updated Jan 13, 2026

FreeNow Case Study

Learn how Freenow by lyft uses INCRMNTAL

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promotion hero
Updated Jan 13, 2026

Do Promos Really Need More Ad Spend?

Do promotions really need more ad spend? Not always.

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incrmntal vs mmm
Updated Jan 19, 2026

The Problem With Driving Your Marketing Using a Compass

Marketing needs a GPS, not a compass. INCRMNTAL guides smarter, real-time decisions for modern marketers.

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uplift modeling marketing campaigns hero
Updated Oct 21, 2025

How to Use Uplift Modeling

Proving Marketing Incrementality with Uplift Modeling

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