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by tvScientific Updated Jan 13, 2026
CTV optimization grew up (Guest Post)
Where CTV Is Headed: Performance + Incrementality = Truthful Impact, Worthy of Your Budget
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Updated Jan 1, 2026
DOOH Goes Performance
Bidding on your local bus stop advertising location
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Updated Jan 13, 2026
Fake CTV, Real Fraud
CTV works but fraud thrives attribution rewards deception over impact
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Updated Jan 13, 2026
Bing, the Unsung Hero
Bing drives surprising incremental lift, despite tiny budget allocation.
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by Maor Sadra Updated Jan 13, 2026
2026 Predictions and Premonitions
The changes coming to an adtech industry near you
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Updated Jan 13, 2026
2025 Predictions Retrospective
Turns out we still read the industry like a book.
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