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We are proud to work with some the leading companies across several industries. See how INCRMNTAL helps clients unlock value.
by Maor Sadra Updated May 21, 2025
MMM Calibration
Demystifying Calibration in Media Mix Modeling
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Updated Aug 21, 2025
Orchestrating Measurements: Eric Seufert Analyst & Investor Mobile Dev Memo & Heracles Capital
Episode 2 - Eric one of most well known analysts in the world of mobile marketing, talk with us about changes in our landscape and measurements.
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Updated Aug 21, 2025
Measurement Orchestration: Anton Bugaev (Bolt)
An audio version of the widely respected white paper we've published on the topic of Orchestrating Marketing Measurement
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by Maor Sadra Updated May 21, 2025
Diminishing Returns
Maximum Yield, and Negative Returns (Simplified)
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by Maor Sadra Updated May 21, 2025
Understanding Geolift Testing in Marketing measurement
Why we don’t believe in GeoLift Experiments
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by Maor Sadra Updated Jun 6, 2024
When X Misses the Spot
What is up with the social network formally known as Twitter?
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