Case Studies

We are proud to work with some the leading companies across several industries. See how INCRMNTAL helps clients unlock value. 

Updated Feb 4, 2025

How to Validate INCRMNTAL

Building Trust in Incrementality Measurement

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Articles
Updated Feb 2, 2025

Measuring the Incrementality of Facebook

Understanding your options

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Articles
incrmntal new paradigm
by Maor Sadra Updated Feb 2, 2025

Optimization Based on Incremental Value

A New Paradigm for Advertisers and Ad Platforms

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Updated Jan 20, 2025

Comparing GeoLift Testing, MMM and INCRMNTAL

What are the differences between GeoLift, MMM, and INCRMNTAL?

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Articles
LLM Ads
by Maor Sadra Updated Jan 7, 2025

LLM Advertising

The inevitability of LLM Ads: Perplexity Ads, ChatGPT Ads, Claude Ads

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Updated Jan 5, 2025

INCRMNTAL vs. Appsflyer

Do plan experiments deserve the gold status?

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Articles