Roundtables

Enjoy some of our roundtable discussions with some of the brightest minds in marketing. 

marginal performance
by Maor Sadra Updated Jun 30, 2025

Incremental vs. Marginal

What is the difference?

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Articles
Updated Jan 11, 2024

Orchestrating Measurements: Radostina Zhekova

Join us in this episode as we talk with a superstar guest Radostina Zhekova, Mobile User Acquisition expert at Jam City.

Play
Updated Nov 30, 2023

Orchestrating Measurements: Omer Gerzon

In this episode, we had a conversation with Omer Gerzon, PLAYSTUDIOS' Director of Marketing & Growth, covering topics such as marketing measurement, incrementality, Tetris, and more!

Play
by Maor Sadra Updated Mar 25, 2024

Mobile Gaming Ad Platforms Trends

The Top Ad Platforms for Mobile Gaming Movers & Shakers 2023

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Articles
incrmntal 2024
Updated Nov 23, 2023

2024 Predictions and Premonitions

Get ready for the best year (so far)

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Updated Nov 13, 2023

ISO 27001 Certification

INCRMNTAL Receives ISO 27001 Certification

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Articles