Solutions
Teams
Built for your whole team.
Growth Marketers
Marketing Analysts
Data AnalystsIndustries
Trusted by all verticals.
Gaming
Fintech
Travel & mobility
Lifestyle
eCommerce & Retail
AgenciesMediums
Measure any type of ad spend
iOS
Android
Web
TV
Influencer Marketing
Out of Home
In game
PodcastPlatform
Overview
IntegrationsUse Cases
Many Possibilities. One Platform.
Marketing Changes
Cross - Platform
EverythingAI and Automation
The Always-on Incrementality Platform
Analyst
Actionable Insights
Geolift
Media Mix Modeling
About Us
ContactSolutions
Platform
Company
Roundtables
Enjoy some of our roundtable discussions with some of the brightest minds in marketing.
by Maor Sadra Updated Aug 25, 2025
Incrementality Testing: The Key to Measuring Advertising Effectiveness
This is the most comprehensive article you can find about incrementality.
Read More
by Maor Sadra Updated Aug 21, 2025
What is Mobile Attribution Fraud ?
The mobile advertising industry has grown from 0 to over $200 billion dollars in just over 10 years becoming a very lucrative industry to defraud.
Read More
by Maor Sadra Updated Sep 30, 2025
What is Incrementality? And How Do We Measure it in 2025?
Measuring incrementality is possible without experiments, or user level data. True incrementality measures value
Read More