Roundtables

Cut Redundant Ad Spend

What is Mobile Attribution Fraud ?

The mobile advertising industry has grown from 0 to over $200 billion dollars in just over 10 years becoming a very lucrative industry to defraud.

What is Incrementality? And How Do We Measure it in 2025?

Measuring incrementality is possible without experiments, or user level data. True incrementality measures value

Mobile App Marketing

In average, people have about 80 apps installed on their mobile devices

Cross Platform Marketer

Cross-Platform Marketing should be the go-to strategy for all brands. TV, Influencers, OOH, In-Game, and of course, Digital

Synthetic Ground Truth

If Coca Cola cut their $4bn marketing spend to $0. Would their sales also go down to 0 ?