Roundtables

Enjoy some of our roundtable discussions with some of the brightest minds in marketing. 

Updated Feb 26, 2025

KLAR

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Updated Nov 14, 2025

Roku and INCRMNTAL Partnership

Roku and Incrmntal Partner to Give Faster Insights on CTV Ad Spend

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by Maor Sadra Updated Nov 14, 2025

The illusion of precision

Is marketing heading toward an Attribution-Free future?

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Updated Nov 14, 2025

How to Validate INCRMNTAL

Building Trust in Incrementality Measurement

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Articles
Updated Jan 13, 2026

Measuring the Incrementality of Facebook

Understanding your options

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Articles
incrmntal new paradigm
by Maor Sadra Updated Feb 2, 2025

Optimization Based on Incremental Value

A New Paradigm for Advertisers and Ad Platforms

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