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Roundtables
Enjoy some of our roundtable discussions with some of the brightest minds in marketing.
by Maor Sadra Updated May 21, 2025
Measurement Orchestration: How Marketers can make Attribution, Incrementality and MMM play nicely together (with help from the industry experts)
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Updated Aug 21, 2025
MDM: Surfing in a squall
The deprecation of the IDFA, deterministic app install attribution, what the future of mobile looks like without the IDFA.
Play
Updated Aug 21, 2025
MDM: Future of Attribution
A special MDM interview between Eric Seufert, Maor Sadra, and Peter Hamilton (former CEO @ TUNE)
PlayUpdated Aug 21, 2025
MDM: Fingerprints & bad incentives
Probabilistic attribution for mobile advertising and why bad incentives prevent advertisers from rejecting it.
PlayUpdated Aug 21, 2025
MDM: Advertising in a recession
How advertisers should respond to the slowdown in growth across mobile due to the 2022 recession?
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Updated Aug 21, 2025
$3 Billion in incrementality testing
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth.
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