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Roundtables
Enjoy some of our roundtable discussions with some of the brightest minds in marketing.
by Maor Sadra Updated Aug 25, 2025
“Brand” vs. “Performance”
Mobile marketing and monetization in a non-personalized future have been a hot
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by Maor Sadra Updated Aug 24, 2025
Anti Yield Optimization
A few weeks ago we wrote an article titled Unlock the value of your marketing spend where we spoke about the bias...
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Updated Aug 25, 2025
Why Is Efficiency In Marketing So Difficult To Achieve?
When a campaign reaches a peak in performance - it’s as if the stars aligned just for you.
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by Maor Sadra Updated May 21, 2025
Why Did My Campaign Stop Performing ?
When a campaign reaches a peak in performance - it’s as if the stars aligned just for you.
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Updated Aug 24, 2025
Riding the (Organic) Wave
Something happened. It wasn't your doing - and all of a sudden - you’re enjoying a massive increase of traffic.
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by Maor Sadra Updated May 21, 2025
Unlock The Value Of Your Marketing Spend
Are Your Marketing Activities Biased Towards “Success”...
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