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Roundtables
Enjoy some of our roundtable discussions with some of the brightest minds in marketing.
by Maor Sadra Updated Mar 25, 2024
Calculating Sales Lift
Incremental Sales Lift has been the goal of marketing for decades, and Incrementality measurement has always been the goal of measurement.
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by Maor Sadra Updated Mar 25, 2024
Alternative Attribution Models
Mobile app tracking relies exclusively on one attribution model - Last Touch Attribution.
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by Maor Sadra Updated May 21, 2025
Last Click Attribution & Cannibalization
Uber - 80% of Advertising Spend Cannibalized Organic Traffic
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by Maor Sadra Updated Mar 25, 2024
What Are The Different Attribution Models ?
Many developers believe that there is only one measurement method available: Last Touch Attribution.
Read Moreby Maor Sadra Updated May 21, 2025
Introduction to Attribution Models
Mobile app tracking relied on the only available attribution model - Last Touch Attribution. Web advertisers had more options of attribution.
Read Moreby Maor Sadra Updated May 21, 2025
What Is An Attribution Platform?
Mobile attribution is the process of tracking and matching inventory to action , such as a click to an install.
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