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Roundtables
Enjoy some of our roundtable discussions with some of the brightest minds in marketing.
by Maor Sadra Updated May 21, 2025
Last Touch , Media Mix, Incrementality - What’s The Difference ?
The three different methodologies are not “better” or “worse”...
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Updated Aug 25, 2025
Tracking the “Untrackable” - How Can a Marketer Evaluate Non-Attributable Inventories?
We recently got four industry thought leaders together for a roundtable discussion.
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Updated Aug 25, 2025
Is Control The Ultimate Weapon For A Marketer ?
We recently got four industry thought leaders together for a roundtable...
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by Maor Sadra Updated Aug 25, 2025
“Brand” vs. “Performance”
Mobile marketing and monetization in a non-personalized future have been a hot
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by Maor Sadra Updated Aug 24, 2025
Anti Yield Optimization
A few weeks ago we wrote an article titled Unlock the value of your marketing spend where we spoke about the bias...
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Updated Aug 25, 2025
Why Is Efficiency In Marketing So Difficult To Achieve?
When a campaign reaches a peak in performance - it’s as if the stars aligned just for you.
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