Roundtables

Enjoy some of our roundtable discussions with some of the brightest minds in marketing. 

2026 Predictions
by Maor Sadra Updated Jan 13, 2026

2026 Predictions and Premonitions

The changes coming to an adtech industry near you

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2025 retrospective
Updated Jan 13, 2026

2025 Predictions Retrospective

Turns out we still read the industry like a book.

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by Maor Sadra Updated Nov 25, 2025

The Next Evolution of INCRMNTAL

Built-in AI assistant guides users through setup, best practices, and optimization workflows.

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Updated Nov 25, 2025

How to Measure Marketing Effectiveness: Proven Methods to Track Campaign Impact

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Articles
Updated Jan 13, 2026

FreeNow Case Study

Learn how Freenow by lyft uses INCRMNTAL

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promotion hero
Updated Jan 13, 2026

Do Promos Really Need More Ad Spend?

Do promotions really need more ad spend? Not always.

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Articles