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Roundtables
Enjoy some of our roundtable discussions with some of the brightest minds in marketing.
Updated May 21, 2025
We Are Ready For The Apple IDFA & Google GAID Deprecation. Are You ?
This blog post is part of our mobile tutorial series explaining What is a Google Advertising ID or GAID
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Updated Apr 15, 2023
INCRMNTAL Raises Seed Round To Help Marketers Measure VALUE In A Post IDFA World
Almost every marketer knows the famous John Wanamaker quote from the 1800s: ‘half the money I spend on Advertising is wasted. The trouble is I don’t know which half’.
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by Maor Sadra Updated Aug 26, 2025
Correlation ≠ Causation
A few years ago, an internet meme series popped up showing spurious...
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Updated May 21, 2025
Winning, Claiming, And Causing Are NOT The Same
Assuming you set up your attribution well.
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Updated Apr 16, 2023
Thank You Apple
During the last WWDC conference you threw a bomb and put the in-app performance...
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by Maor Sadra Updated May 15, 2024
The Best Mobile Attribution Platforms in 2020
Mobile attribution is the process of tracking and matching inventory to action , such as a click...
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