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Roundtables
Enjoy some of our roundtable discussions with some of the brightest minds in marketing.
Updated Nov 13, 2023
Retail Marketing Measurement
Retail Marketing Measurement in 2023 When the Data Betrays You
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Updated Nov 8, 2023
Black Friday
Why increasing ad spend around Black Friday could be a waste of money.
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Updated Nov 12, 2023
Bad Incentives lead to Bad Marketing
This article is a thought leadership piece written by INCRMNTAL’s CEO Maor Sadra.
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Updated Nov 2, 2023
Orchestrating Measurements: Julian Runge
Episode 3 - Julian Runge ,Faculty at NorthEastern University and Principle Scientist at Games Data Pro. Julian is an expert in marketing data topics, with both academic and practical experience.
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by Maor Sadra Updated May 21, 2025
MMM Calibration
Demystifying Calibration in Media Mix Modeling
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Updated Oct 26, 2023
Orchestrating Measurements: Eric Seufert Analyst & Investor Mobile Dev Memo & Heracles Capital
Episode 2 - Eric one of most well known analysts in the world of mobile marketing, talk with us about changes in our landscape and measurements.
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