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Roundtables
Enjoy some of our roundtable discussions with some of the brightest minds in marketing.
Updated Oct 23, 2025
Are Your Social Media KPIs Telling the Truth?
How Incrementality Reveals the Real Impact
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Updated May 30, 2025
I Measured Incrementality. Now What?
What do you do with the newly found incremental figures?
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Updated Aug 24, 2025
What Is Incremental Lift
Incremental Lift: Calculation, Formula, and Analysis for Campaign Success
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Updated Aug 31, 2025
CTV Incrementality Report
Discover why Connected TV is outperforming YouTube and Linear, with real incrementality data from $2B in ad spend. Smarter spend. Measurable results. Scalable success.
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Updated Aug 24, 2025
Selling on Amazon, Target, or Walmart
Learn why incrementality experiments fail without real data access
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