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Roundtables
Enjoy some of our roundtable discussions with some of the brightest minds in marketing.
by Maor Sadra Updated Dec 22, 2025
In-App Advertising: How to Advertise in Apps and Mobile Apps for Maximum Incrementality
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by Maor Sadra Updated Dec 17, 2025
Paid Partnerships on Instagram: How to Measure Incrementality, Not Just Engagement
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Updated Dec 14, 2025
Fake CTV, Real Fraud
CTV works but fraud thrives attribution rewards deception over impact
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Updated Dec 9, 2025
Bing, the Unsung Hero
Bing drives surprising incremental lift, despite tiny budget allocation.
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by Maor Sadra Updated Dec 10, 2025
2026 Predictions and Premonitions
The changes coming to an adtech industry near you
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Updated Dec 2, 2025
2025 Predictions Retrospective
Turns out we still read the industry like a book.
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