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Roundtables
Enjoy some of our roundtable discussions with some of the brightest minds in marketing.
by Maor Sadra Updated May 21, 2025
What is Mobile Attribution Fraud ?
The mobile advertising industry has grown from 0 to over $200 billion dollars in just over 10 years becoming a very lucrative industry to defraud.
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by Maor Sadra Updated Jun 24, 2025
What is Incrementality? And How Do We Measure it in 2025?
Measuring incrementality is possible without experiments, or user level data. True incrementality measures value
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by Maor Sadra Updated May 21, 2025
Mobile App Marketing
In average, people have about 80 apps installed on their mobile devices
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