Roundtables

Mythbusing: Incrementality needs user-level data?

Are you a maximalist or a minimalst?

How many channels are companies advertising across?

Cutting the Right Marketing Spend

You don’t know that you’re going into a recession until you’re actually in one.

Fraud Always Finds a Way

Mobile advertising has a dark skeleton in the closet under the term Fraud.

What is the Incrementality of Meta?

We will NEVER launch an index scoring ad...

Exploring the Multiverse: Eric Seufert

Eric Seufert, joins us to explore an alternative reality where Apple goes back on their privacy policy regarding IDFA. In this parallel universe, what would the advertising industry look like?