Roundtables

What is the Incrementality of Google?

While we by no means claim to represent...

The Data Science of Machine Learning Scoring App Featuring

The Apple App Store is one of the most popular...

Marketing Essentials: Marketing Metrics and KPIs You Should Be Reporting To Your CMO

Impressions, followers, conversions, leads… When it comes to marketing metrics...

Mythbusing: Incrementality needs user-level data?

Are you a maximalist or a minimalst?

How many channels are companies advertising across?

Cutting the Right Marketing Spend

You don’t know that you’re going into a recession until you’re actually in one.