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Roundtables
Enjoy some of our roundtable discussions with some of the brightest minds in marketing.
Updated Aug 25, 2025
Incrementality Testing & Football
Incrementality measurement is such an innovative method of measurement, that we have to use analogies to make what we do clear to marketers.
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by Maor Sadra Updated Jun 30, 2025
The Best Mobile Ad Fraud Detection Platforms in 2025
Mobile Ad Fraud is a multi-billion dollar business.
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Updated Aug 25, 2025
How To Eliminate Click Spam Fraud
Click Spamming is probably (and unfortunately) the easiest way to commit attribution fraud.
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by Maor Sadra Updated May 21, 2025
Attribution Without Device Identifiers
The promise Digital Marketing had to our world was that everything would be trackable
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Updated Aug 24, 2025
The Best Media Mix for 2021
Coming up with a media strategy requires research and an understanding of the ecosystem.
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Updated May 21, 2025
Performance Marketing Biggest Caveat
Digital Marketing came with a very big promise...
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