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Roundtables
Enjoy some of our roundtable discussions with some of the brightest minds in marketing.
by Maor Sadra Updated May 21, 2025
Attribution Without Device Identifiers
The promise Digital Marketing had to our world was that everything would be trackable
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Updated Aug 24, 2025
The Best Media Mix for 2021
Coming up with a media strategy requires research and an understanding of the ecosystem.
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Updated May 21, 2025
Performance Marketing Biggest Caveat
Digital Marketing came with a very big promise...
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by Maor Sadra Updated May 21, 2025
The History and Future of Mobile Ad Fraud
The mobile advertising industry is one of the fastest growing industries in history. It is also the first truly global industry...
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by Maor Sadra Updated May 21, 2025
What You Should Know About SKAdnetwork
During Apple’s WWDC conference in June 2020, Apple won consumer hearts and confidence...
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by Maor Sadra Updated May 21, 2025
Five Easy Ways to Catch Ad Fraud
Mobile advertising is infested with fraudulent players, ranging from small...
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