Roundtables

In-App Advertising: How to Advertise in Apps and Mobile Apps for Maximum Incrementality

Paid Partnerships on Instagram: How to Measure Incrementality, Not Just Engagement

CTV optimization grew up (Guest Post)

Where CTV Is Headed: Performance + Incrementality = Truthful Impact, Worthy of Your Budget

DOOH Goes Performance

Bidding on your local bus stop advertising location

Fake CTV, Real Fraud

CTV works but fraud thrives attribution rewards deception over impact

Bing, the Unsung Hero

Bing drives surprising incremental lift, despite tiny budget allocation.