Roundtables

Enjoy some of our roundtable discussions with some of the brightest minds in marketing. 

by Maor Sadra Updated Aug 24, 2025

Alternatives to MMM

When MMM is off

Read More
Articles
by Maor Sadra Updated Aug 24, 2025

Time Machine Incrementality

The Feature We Take For Granted

Read More
Articles
Updated Aug 21, 2025

Orchestrating Measurements: Yevgeny Peres

In this episode, we're excited to have Yevgeny Peres, EVP Product Strategy at AppsFlyer. Yevgeny is a highly experience person in our industry and we talked with him about the future of measurements.

Play
marginal performance
by Maor Sadra Updated Aug 26, 2025

Incremental vs. Marginal

What is the difference?

Read More
Articles
Updated Aug 21, 2025

Orchestrating Measurements: Radostina Zhekova

Join us in this episode as we talk with a superstar guest Radostina Zhekova, Mobile User Acquisition expert at Jam City.

Play
Updated Aug 21, 2025

Orchestrating Measurements: Omer Gerzon

In this episode, we had a conversation with Omer Gerzon, PLAYSTUDIOS' Director of Marketing & Growth, covering topics such as marketing measurement, incrementality, Tetris, and more!

Play