Roundtables

Enjoy some of our roundtable discussions with some of the brightest minds in marketing. 

marginal performance
by Maor Sadra Updated Aug 26, 2025

Incremental vs. Marginal

What is the difference?

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Articles
Updated Aug 21, 2025

Orchestrating Measurements: Radostina Zhekova

Join us in this episode as we talk with a superstar guest Radostina Zhekova, Mobile User Acquisition expert at Jam City.

Play
Updated Aug 21, 2025

Orchestrating Measurements: Omer Gerzon

In this episode, we had a conversation with Omer Gerzon, PLAYSTUDIOS' Director of Marketing & Growth, covering topics such as marketing measurement, incrementality, Tetris, and more!

Play
by Maor Sadra Updated Aug 26, 2025

Mobile Gaming Ad Platforms Trends

The Top Ad Platforms for Mobile Gaming Movers & Shakers 2023

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Articles
incrmntal 2024
Updated Aug 26, 2025

2024 Predictions and Premonitions

Get ready for the best year (so far)

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Updated Aug 26, 2025

ISO 27001 Certification

INCRMNTAL Receives ISO 27001 Certification

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Articles