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Roundtables
Enjoy some of our roundtable discussions with some of the brightest minds in marketing.
Updated Aug 26, 2025
Facebook and Google are Losing Attributions to Unity, AppLovin and Other Networks After ATT
During WWDC2020, Apple announced the deprecation of the IDFA with announcing...
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by Maor Sadra Updated Aug 26, 2025
What is the Value of Getting Featured on the App Stores ?
Burst campaigns, Blitz campaigns, App Ranking campaigns – used to be a known...
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Updated Jun 30, 2025
Always-On Incrementality Eliminates The Need Of Geo-Testing
Now that the user level tracking is becoming a faded memory, advertisers are in...
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by Maor Sadra Updated May 21, 2025
The Impact of App Tracking Transparency
The longest cliff-hanger in history was finally been resolved when Apple launched iOS14.5 (softly) followed by the hard push of iOS14.6 to all iOS users at the end of May this year.
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Updated May 21, 2025
Mythbusting: Incrementality without Experiments
Incrementality measurement is possible without experiments.
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