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Roundtables
Enjoy some of our roundtable discussions with some of the brightest minds in marketing.
by Maor Sadra Updated Nov 14, 2025
The illusion of precision
Is marketing heading toward an Attribution-Free future?
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by Maor Sadra Updated Feb 2, 2025
Optimization Based on Incremental Value
A New Paradigm for Advertisers and Ad Platforms
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Updated Nov 14, 2025
Comparing GeoLift Testing, MMM and INCRMNTAL
What are the differences between GeoLift, MMM, and INCRMNTAL?
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by Maor Sadra Updated Nov 14, 2025
LLM Advertising
The inevitability of LLM Ads: Perplexity Ads, ChatGPT Ads, Claude Ads
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