Roundtables

Enjoy some of our roundtable discussions with some of the brightest minds in marketing. 

Updated Jul 17, 2024

Why Did My Facebook Campaign Stop Working ?

After weeks of optimizations, tests, creative variations, price adjustments, negotiations, and lots of coffee - You got everything to work consistently like a swiss clock.

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by Maor Sadra Updated Jun 6, 2024

Tracking In-Game Ads Campaign Performance

Digital Games is a massive industry having grown to almost $200 billion in global revenues across Mobile...

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by Maor Sadra Updated Apr 22, 2025

Measuring Performance for Influencer Marketing

Platforms like YouTube, Instagram, Facebook, Twitch, Snapchat, TikTok, and others, allowed users around the world to share their creativity and talent with everyone.

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Updated Apr 27, 2023

Podcast & Audio Campaign Measurement

You would be surprised that Radio advertising is actually pretty stable.

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by Maor Sadra Updated Jun 6, 2024

TV Campaign Measurement

A recent study by RACONTEUR shows that TV Advertising budgets have been plummeting in the last few years.

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Updated Apr 15, 2024

Incrementality Testing & Football

Incrementality measurement is such an innovative method of measurement, that we have to use analogies to make what we do clear to marketers.

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