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Roundtables
Enjoy some of our roundtable discussions with some of the brightest minds in marketing.
Updated Aug 21, 2025
Orchestrating Measurements: Julian Runge
Episode 3 - Julian Runge ,Faculty at NorthEastern University and Principle Scientist at Games Data Pro. Julian is an expert in marketing data topics, with both academic and practical experience.
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by Maor Sadra Updated Aug 26, 2025
MMM Calibration
Demystifying Calibration in Media Mix Modeling
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Updated Aug 21, 2025
Orchestrating Measurements: Eric Seufert Analyst & Investor Mobile Dev Memo & Heracles Capital
Episode 2 - Eric one of most well known analysts in the world of mobile marketing, talk with us about changes in our landscape and measurements.
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Updated Aug 21, 2025
Measurement Orchestration: Anton Bugaev (Bolt)
An audio version of the widely respected white paper we've published on the topic of Orchestrating Marketing Measurement
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by Maor Sadra Updated Aug 24, 2025
Diminishing Returns
Maximum Yield, and Negative Returns (Simplified)
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by Maor Sadra Updated May 21, 2025
Understanding Geolift Testing in Marketing measurement
Why we don’t believe in GeoLift Experiments
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