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Roundtables
Enjoy some of our roundtable discussions with some of the brightest minds in marketing.
Updated May 18, 2026
Meet AURORA: The First AI Growth Analyst
The first AI analyst built on causal incrementality, not attribution.
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Updated May 14, 2026
OpenAI Ads Work. Here's the first proof.
Two years of writing about LLM ads. First data in.
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Updated May 14, 2026
Speak success story
Speak separated organic demand from real marketing impact across global markets.
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Updated May 10, 2026
Diminishing Returns Isn't a Theory
Every channel hits a ceiling where additional ad spend cannibalizes itself.
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Updated May 7, 2026
Incrementality in Advertising: From Measurement to Real-Time Action
Turn always-on incrementality signals into real-time campaign optimization and growth.
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Updated Apr 21, 2026
Draft Kings success story
See how DraftKings measured true incremental lift across digital, linear TV, and audio
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