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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Jul 10, 2024
INCRMNTAL Explorer
The first real privacy centric measurement platform using causal AI
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Updated May 2, 2024
The Ultimate Marketing Budget Planning Handbook
This handbook was written for anyone who’s part of a marketing department who needed or needs to construct a marketing budget plan or provide a budget recommendation.
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by Maor Sadra Updated Jul 10, 2024
Loyal incentivized traffic
The new paradoxical inventory type
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Updated Feb 29, 2024
Orchestrating Measurements: Vibe.co
Join us in this episode as we spoke with Vibe’s CEO, Arthur, and Executive VP, Dimitri, in one of the most vibrant conversations we had about both CTV, measurement, and everything that’s in between.
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