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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Oct 25, 2025
Exploring the Multiverse: Tim Koschella
Tim Koschella, Founder and CEO at Kayzen joins us to discuss the wild parallel universe where NET worth targeting becomes the standard...
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Updated Oct 25, 2025
Exploring the Multiverse: Elad Stern
Elad Stern, COO of Odeeo joins us to discuss the parallel universe in which app stores crack down on intrusive ads...
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Updated Oct 25, 2025
Exploring the Multiverse: Matej Novak
Matej Novak, Co-Founder and CEO of Assetario joins us to discuss the parallel universe in which ATT never happened...
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