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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Jan 20, 2025
Comparing GeoLift Testing, MMM and INCRMNTAL
What are the differences between GeoLift, MMM, and INCRMNTAL?
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by Maor Sadra Updated Sep 2, 2025
LLM Advertising
The inevitability of LLM Ads: Perplexity Ads, ChatGPT Ads, Claude Ads
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by Shad Alter Updated Aug 24, 2025
eToro’s Shad Alter on Marketing for Success
Marketing’s no longer about how many clicks or views you get. Now it’s all about brand presence and whether your campaign is actually influencing consumer behavior.
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