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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Aug 26, 2025
Why Did I Start INCRMNTAL?
With 20 years of technology experience in a variety...
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Updated Aug 25, 2025
How FinTech Companies are Challenging Traditional Banking - Panel Recap
The world of FinTech is continuously evolving and we see more and...
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by Maor Sadra Updated Oct 25, 2025
Measuring the Impact of Facebook’s Blackout
On the 4th of October the world stopped for 5 hours. Facebook services were down globally.
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Updated Aug 26, 2025
Facebook and Google are Losing Attributions to Unity, AppLovin and Other Networks After ATT
During WWDC2020, Apple announced the deprecation of the IDFA with announcing...
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by Maor Sadra Updated Aug 26, 2025
What is the Value of Getting Featured on the App Stores ?
Burst campaigns, Blitz campaigns, App Ranking campaigns – used to be a known...
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Updated Jun 30, 2025
Always-On Incrementality Eliminates The Need Of Geo-Testing
Now that the user level tracking is becoming a faded memory, advertisers are in...
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