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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Oct 25, 2025
We're All Mad Here: The French Finnish Connection
We had the pleasure of speaking to user acquisition expert Claire Rozain from Rovio. Having spent the last 8 years in the gaming industry. Claire truly appreciates the value of doing what you love.
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Updated Oct 25, 2025
We're All Mad Here: The Incrementality Queen
Lucina Stolz a Growth Manager at Trade Republic. In this episode, we discussed the psychology behind marketing.
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Updated Aug 21, 2025
We're All Mad Here: The Marketing Pupeteer
Elina Uotinen is a UA analyst at Traplight. She shares with us the parallels between the academic and the professional side of mobile marketing
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Updated Oct 25, 2025
We're All Mad Here: The Newborn Father Gamer
Matej Lančarič, owner of Lancaric.me agency is one of the most active UA consultants in Europe, having worked with a ton of mobile gaming companies
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Updated Aug 21, 2025
We're All Mad Here: The AdTech Doctor
Ionut Ciobotaru is Co-CEO of VERVE Group, the Media Arm of MGI (ETR: M8G), previously CEO and Founder at PubNative, the first ever mobile native ads SSP
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Updated Oct 25, 2025
We're All Mad Here: The Out of the Box Marketer
Tobi (Tobias) Börner is the Chief Growth Officer and Co-Founder at Fastic, one of the fastest growing and most successful health & fitness apps in the world.
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