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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated Aug 26, 2025
When X Misses the Spot
What is up with the social network formally known as Twitter?
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Updated Aug 21, 2025
Inside INCRMNTAL with Aviv Nutovitz
This week on "Inside INCRMNTAL", Aviv Nutovitz, our Sr. Data Scientist shares his 3 year journey at INCRMNTAL and gives you a peak into how far we have come! Exciting things on the horizon!
Play
Updated Aug 24, 2025
Apple’s Privacy Manifest
It’s the end for fingerprinting and app developers need to act now
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Updated May 21, 2025
The CFO:CMO Conundrum
How can marketers prove the value of ad spend to finance teams?
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