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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated Aug 25, 2025
How to Optimize Media Spend Towards Performance
There is no single recipe for optimization...
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by Maor Sadra Updated May 21, 2025
Best Practices for Performance Marketing
The best performance marketers are somewhat of a mix of art and science...
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Updated Aug 25, 2025
Why Did My Campaigns Stop Working ?
After weeks of optimizations, tests, creative variations, price adjustments, negotiations, and lots of coffee...
Read Moreby Maor Sadra Updated Aug 25, 2025
Why Did My Liftoff Campaigns Stop Working ?
After weeks of optimizations, tests, creative variations, price adjustments, negotiations, and lots of coffee...
Read MoreUpdated Aug 25, 2025
Why Did My Campaigns Stop Working on UnityAds?
After weeks of optimizations, tests, creative variations, price adjustments, negotiations, and lots of...
Read Moreby Maor Sadra Updated Aug 25, 2025
Why Did My IronSource Campaigns Stop Working ?
After weeks of optimizations, tests, creative variations, price adjustments, negotiations, and lots of...
Read More