Solutions
Teams
Built for your whole team.
Growth Marketers
Marketing Analysts
Data AnalystsIndustries
Trusted by all verticals.
Gaming
Fintech
Travel & mobility
Lifestyle
eCommerce & Retail
AgenciesMediums
Measure any type of ad spend
iOS
Android
Web
TV
Influencer Marketing
Out of Home
In game
PodcastPlatform
Overview
IntegrationsUse Cases
Many Possibilities. One Platform.
Marketing Changes
Cross - Platform
EverythingAI and Automation
The Always-on Incrementality Platform
Analyst
Actionable Insights
Geolift
Media Mix Modeling
About Us
ContactSolutions
Platform
Company
Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated Oct 25, 2025
The Value in Incrementality Measurement
In 2020 we set ourselves to solve a really big problem - the problem of...
Read More
Updated Aug 26, 2025
Inside INCRMNTAL: Meet Guy Ben Shoshan Full Stack Engineer
We would like to introduce some of the great people that...
Read More
Updated Aug 26, 2025
A Retrospective Of 2021 And Predictions For 2022 From The Top Experts In Advertising
As 2021 is slowly coming to an end and we are preparing ourselves...
Read More
Updated Oct 25, 2025
2022: The Year of the Marketing Data Scientist
As we roll into 2022, we take stock of the things we achieved in 2021 and...
Read More
by Maor Sadra Updated Aug 26, 2025
Why True Attribution Focuses On Incrementality: The Importance Of Measuring Every Step Of The Way
Marketers know all too well the challenges of cutting...
Read More
by Maor Sadra Updated Oct 26, 2025
Conversion Lift Testing - Brand LIft Testing - What's the Difference ?
The marketing industry excels at creating buzz words.
Read More