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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated May 21, 2025
Measurement Orchestration: How Marketers can make Attribution, Incrementality and MMM play nicely together (with help from the industry experts)
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Updated Aug 21, 2025
MDM: Surfing in a squall
The deprecation of the IDFA, deterministic app install attribution, what the future of mobile looks like without the IDFA.
Play
Updated Aug 21, 2025
MDM: Future of Attribution
A special MDM interview between Eric Seufert, Maor Sadra, and Peter Hamilton (former CEO @ TUNE)
PlayUpdated Aug 21, 2025
MDM: Fingerprints & bad incentives
Probabilistic attribution for mobile advertising and why bad incentives prevent advertisers from rejecting it.
PlayUpdated Aug 21, 2025
MDM: Advertising in a recession
How advertisers should respond to the slowdown in growth across mobile due to the 2022 recession?
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Updated Aug 21, 2025
$3 Billion in incrementality testing
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth.
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