Whitepapers

Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.

by Maor Sadra Updated Oct 23, 2025

What Is An Attribution Platform?

Mobile attribution is the process of tracking and matching inventory to action , such as a click to an install.

Read More
Articles
by Maor Sadra Updated Aug 25, 2025

The Best Mobile Ad Networks

There are practically hundreds of ad networks pitching mobile...

Read More
by Maor Sadra Updated Aug 25, 2025

The Best Ad Networks for Finance Apps

There are practically hundreds of ad networks pitching FinTech and Finance companies on a daily basis.

Read More
by Maor Sadra Updated Aug 25, 2025

The Best Ad Networks for Travel Apps

There are practically hundreds of ad networks pitching...

Read More
Updated Aug 25, 2025

The Best Ad Networks for Gaming Apps

There are practically hundreds of ad networks pitching gaming companies on a daily basis.

Read More
Updated Aug 25, 2025

Top Ad Networks for 2025

There are practically thousands of ad networks and media providers...

Read More