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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated Aug 25, 2025
Why Did My Google Campaign Stop Working ?
After weeks of optimizations, tests, creative variations, price adjustments, negotiations, and lots of coffee...
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Updated Aug 25, 2025
Why Did My Facebook Campaign Stop Working ?
After weeks of optimizations, tests, creative variations, price adjustments, negotiations, and lots of coffee - You got everything to work consistently like a swiss clock.
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by Maor Sadra Updated Aug 25, 2025
Tracking In-Game Ads Campaign Performance
Digital Games is a massive industry having grown to almost $200 billion in global revenues across Mobile...
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by Maor Sadra Updated Apr 22, 2025
Measuring Performance for Influencer Marketing
Platforms like YouTube, Instagram, Facebook, Twitch, Snapchat, TikTok, and others, allowed users around the world to share their creativity and talent with everyone.
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Updated Aug 25, 2025
Podcast & Audio Campaign Measurement
You would be surprised that Radio advertising is actually pretty stable.
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by Maor Sadra Updated Aug 26, 2025
TV Campaign Measurement
A recent study by RACONTEUR shows that TV Advertising budgets have been plummeting in the last few years.
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