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Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated Aug 26, 2025
Unknown contribution
The Impact of External Factors and the Challenge of Identification
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by Maor Sadra Updated Aug 24, 2025
Time Machine Incrementality
The Feature We Take For Granted
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Updated Aug 21, 2025
Orchestrating Measurements: Yevgeny Peres
In this episode, we're excited to have Yevgeny Peres, EVP Product Strategy at AppsFlyer. Yevgeny is a highly experience person in our industry and we talked with him about the future of measurements.
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