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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated Oct 26, 2025
Mobile Gaming Ad Platforms Trends
The Top Ad Platforms for Mobile Gaming Movers & Shakers 2023
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Updated Aug 26, 2025
Retail Marketing Measurement
Retail Marketing Measurement in 2023 When the Data Betrays You
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Updated Aug 26, 2025
Black Friday
Why increasing ad spend around Black Friday could be a waste of money.
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Updated Aug 26, 2025
Bad Incentives lead to Bad Marketing
This article is a thought leadership piece written by INCRMNTAL’s CEO Maor Sadra.
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