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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated Aug 24, 2025
Time Machine Incrementality
The Feature We Take For Granted
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Updated Aug 21, 2025
Orchestrating Measurements: Yevgeny Peres
In this episode, we're excited to have Yevgeny Peres, EVP Product Strategy at AppsFlyer. Yevgeny is a highly experience person in our industry and we talked with him about the future of measurements.
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Updated Aug 21, 2025
Orchestrating Measurements: Radostina Zhekova
Join us in this episode as we talk with a superstar guest Radostina Zhekova, Mobile User Acquisition expert at Jam City.
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Updated Aug 21, 2025
Orchestrating Measurements: Omer Gerzon
In this episode, we had a conversation with Omer Gerzon, PLAYSTUDIOS' Director of Marketing & Growth, covering topics such as marketing measurement, incrementality, Tetris, and more!
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