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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Oct 25, 2025
Exploring the Multiverse: Andy from Phiture
Andy will be delving into the multiverse where chatGPT replace search, killing Paid Search. What would happen if generative AI could create entirely personalized apps and games?
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Updated Oct 25, 2025
Exploring the Multiverse: Pau from Binance
Pau Sicilia from Binance is exploring some fascinating ideas around the multiverse. In this one we're discussing how Google operates on a freemium model
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Updated Oct 25, 2025
Exploring the Multiverse: Katherine from Gamehouse
Katherine Sadouskaya from Gamehouse embarks on a parallel universe where Gen Z rejects advertising and explore the "BeReal movement".
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Updated Oct 25, 2025
Exploring the Multiverse: Luis from Rovio
Luis de la Cámara, VP Marketing at Rovio, join us to share insights about what if Gen Z stops responding to Ads?!
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Updated Oct 25, 2025
Exploring the Multiverse: Thomas Petit
Our newest series starts with Thomas Petit exploring the advertising technology through the lens of the multiverse. What if Apple thought a little different?
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Updated Oct 25, 2025
We're All Mad Here: The Adtech Nostradamus
After 26 episodes we couldn't be happier to end the show on a high. Maor, our CEO and host, takes a closer listen to past episodes and picks out some of his favorite moments.
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