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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated May 21, 2025
The History and Future of Mobile Ad Fraud
The mobile advertising industry is one of the fastest growing industries in history. It is also the first truly global industry...
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by Maor Sadra Updated May 21, 2025
What You Should Know About SKAdnetwork
During Apple’s WWDC conference in June 2020, Apple won consumer hearts and confidence...
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by Maor Sadra Updated May 21, 2025
Five Easy Ways to Catch Ad Fraud
Mobile advertising is infested with fraudulent players, ranging from small...
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by Maor Sadra Updated May 21, 2025
The Best Methods for Incrementality Measurement
Incrementality measurement is the gold standard of Advertising measurement. Measuring value, rather than measuring traffic.
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by Maor Sadra Updated May 21, 2025
What is Media Mix Modeling ? MMM Platform
Media Mix Modeling or Marketing Mix Modeling or in short...
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