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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated Apr 22, 2025
Measuring Performance for Influencer Marketing
Platforms like YouTube, Instagram, Facebook, Twitch, Snapchat, TikTok, and others, allowed users around the world to share their creativity and talent with everyone.
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Updated Aug 25, 2025
Podcast & Audio Campaign Measurement
You would be surprised that Radio advertising is actually pretty stable.
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by Maor Sadra Updated Aug 26, 2025
TV Campaign Measurement
A recent study by RACONTEUR shows that TV Advertising budgets have been plummeting in the last few years.
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Updated Aug 25, 2025
Incrementality Testing & Football
Incrementality measurement is such an innovative method of measurement, that we have to use analogies to make what we do clear to marketers.
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by Maor Sadra Updated Jun 30, 2025
The Best Mobile Ad Fraud Detection Platforms in 2025
Mobile Ad Fraud is a multi-billion dollar business.
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Updated Aug 25, 2025
How To Eliminate Click Spam Fraud
Click Spamming is probably (and unfortunately) the easiest way to commit attribution fraud.
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