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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Aug 24, 2025
The Incrementality of Amazon Prime Day
Why Incrementality Experiments Are the Flatline of Modern Marketing
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Updated Oct 23, 2025
Understanding Retargeting and Its True Impact
Discover how predictive analytics helps brands maximize ROI
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Updated Aug 24, 2025
Predictive Analytics in Marketing: Forecasting Incremental Success
Discover how predictive analytics helps brands maximize ROI
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by Maor Sadra Updated Aug 24, 2025
The Surgery Was a Success. The Patient Died.
Why Incrementality Experiments Are the Flatline of Modern Marketing
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by Maor Sadra Updated Aug 24, 2025
The Marketing Data Engineer
A key new member in every marketing team?
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