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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Nov 14, 2025
Channel Diversification
What is the impact of channel diversification over results?
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Updated Sep 18, 2025
Creative Testing Strategies for High Impact Ad Campaigns
Discover effective creative testing strategies to boost ad performance. Learn how to test, analyze, and optimize creatives for high-impact campaigns.
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Updated Oct 23, 2025
Measuring Performance Creative: Blending Analytics and Artistry
Performance creative blends art and analytics to deliver ads that look great and drive measurable results.
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Updated Oct 23, 2025
Understanding Ad Metrics: Guide for Digital Marketers
Learn key advertising metrics and how to leverage them to optimize your digital marketing campaigns. Turn data into actionable insights that drive better performance.
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Updated Nov 14, 2025
Top Rising Channels
See which channels tripled in growth and why incrementality beats vanity metrics.
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Updated Aug 24, 2025
Retail Media Networks Are the New Walled Gardens
Retail media networks promise transparency, but deliver measurement silos that mirror yesterday’s walled garden trap.
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